"Nowadays, hotels and resorts can't afford not to have a day spa." According to HVS International, a global consulting organization focusing on the hospitality industry, hotels with day spas have higher occupancy rates than those without, a fact solely attributed to the appeal of the spa itself. The HVS International report also claims that hotel spas, on a department level, aren't producing significant profits. Rather, hotels build and maintain spas to increase the overall profits of the hotel, which are generated with additional guests brought in by the spa. -Spa Talk. July 2004
Consider what SpaFinder Magazine commented: "Spas become the primary consideration for more travelers- For years, the fastest-growing segment in the hospitality industry has been hotels with spas. In 2004, that situation may be reversed: as spas become an even bigger factor in consumers' traveling decision, customers will look for spas with hotels. Rather than add-ons to help market hotels and resorts, they'll be the deciding factor, the primary draw."
CNN by Nick Easen for CNN November 17, 2003: Many hotels want to manage hotels-not spas-so they are happy to have a reliable operator to take control. The start up cost before wages for a hotel spa can easily be upwards of $200,000. Therefore, it's more financially convenient for hotels without spa facilities to use in-room spa services. They can then start earning revenue right away.
According to the Chamber of Commerce in the Lakes Region, packages are the latest way to attract customers. Packages that include massage or spa services are a proven way to increase occupancy rates, guest satisfaction and repeat customers. These packages can be created for customary events (i.e. weddings, anniversaries, company functions, reunions, etc.) and can be combined with amenities already available at your establishment.